The best early Black Friday deals on 4K TVs

4K TVs of all sizes and specs see price cuts several times throughout the year, but the time when we usually see the highest concentration of stellar deals is right now, as Black Friday hits and Cyber Monday is just around the bend. You’ve ended up in the right place if you’re looking for a TV deal, and yes, that includes people interested in a TV that has every bell or whistle, with the highest contrast ratio and the right features to eke all of the visual splendor from PCs and the latest gaming consoles or something that’s quite the opposite. We’ll be highlighting affordable TVs, too.

Our team at The Verge is hard at work on compiling the best Black Friday deals, running the gamut of retailers participating, as well as breaking it down on a category level. If you don’t know what you want but you’re itching to see the deals, head to our roundup of the best early Black Friday deals for a more general overview of the internet’s best offers. Otherwise, head to our big Black Friday landing page and choose your jumping-off point.

Samsung TV deals

• Samsung 55-inch Q60A QLED TV is $700 at Best Buy, down from $800. This model is also available at Amazon for the same price.
• Samsung’s 65-inch Q80A QLED TV with full-array local dimming is $1,200 at Best Buy, down from $1,400.
• Samsung’s 70-inch TU6985 LED TV that’s all about size and cost-effectiveness is $600 at Best Buy, down from $750.
• Samsung’s The Frame, a unique kind of TV that functions both as wall art and an HDR-compatible QLED, is discounted at Amazon and Best Buy. You can buy the 65-inch model for $1,498 instead of $2,000, or the 55-inch for $998 instead of $1,500. Best Buy is matching this deal as well, and including 30 days of FuboTV Pro as well as the option to save $90 on Facebook Portal TV.

Samsung The Frame TV (55-inch)

• $998
• $1,500
• 34% off

Samsung’s The Frame is a smart, 4K TV designed to directly blend in with your home’s decor. The QLED panel can seamlessly switch from displaying whatever content it is you’re watching to idle scenes of decorative art. The Frame also boasts HDR, a 120Hz refresh rate, and a motion sensor to ensure someone is there to see its ambient Art Mode.

Sony deals

The 65-inch Bravia XR X90J with full-array local dimming for better contrast costs $1,200 at Best Buy, down from $1,500. If all you need is a 50-inch TV, this same model is available in that size for $900 from Best Buy and Amazon.

If you want an OLED, Sony’s Bravia XR A80J with a 65-inch OLED panel costs $1,800 instead of its original $2,300 cost at Best Buy and at Amazon.

Sony Bravia XR A80J 65-inch OLED TV

• $1,800
• $2,300
• 22% off

Sony’s OLED TV supports HDR10, HLG, Dolby Vision, and now HDMI 2.1. With supported refresh rates of 120Hz and VRR, they’re equipped for gaming, as well as movies and streaming.

A much smaller OLED from Sony is discounted at Best Buy. The 48-inch Bravia A9S is available for $1,200, down $300.

LG deals

LG A1 OLED (48-inch)

• $897
• $1,200
• 26% off

LG’s entry-level OLED TV, the A1, has an auto low-latency mode and offers support for both Alexa and Google Assistant. Unlike pricier OLEDs, however, it lacks a fast refresh rate.

• If you don’t want to compromise on any features, LG’s C1 OLED might be the right fit for you. The 48-inch model is $1,100 at Best Buy and Amazon, down $200 from its usual price.
• For something that’s far less costly, LG’s 50-inch NanoCell 75 series model costs just $500 at Best Buy and Amazon. It’s a small $70 discount from what it previously sold for. Usually, jumping up to a massive 70-inch TV is an egregious jump in price, but this model is available in its 70-inch size for just $750 at Best Buy.
• LG also makes a NanoCell 90 series TV that has full-array dimming zones for improved fidelity in low-lit or high contrast scenes. You can get a 55-inch version for $900 at Best Buy, down from its original $1,100 price.

Insignia deals

Insignia’s televisions cost significantly less than any of the brands above. While they likely can’t win in a head-to-head competition for panel and backlighting quality against many other LED TVs, at least they compete in terms of functionality. Each of them has Amazon’s Fire TV software built-in, so you don’t need to buy extra streaming hardware (most models come with some form of this feature, whether it’s Android TV, Google TV, Roku, etc.).

• Insignia’s 55-inch F30 LED TV costs just $300 at Best Buy and Amazon, well below its original $550 price.
• For a step up in visual quality (particularly its contrast) thanks to quantum dot technology, the Insignia F50 55-inch TV costs $400 at Best Buy and Amazon. This model usually costs $650 outside of a sale.

Insignia F50 55-inch 4K TV

• $400
• $650
• 39% off

This 55-inch QLED TV from Insignia features 4K resolution and a 60Hz refresh rate. This model uses the Fire TV OS, which gives it access to an impressive library of apps, as well as native built-in Alexa voice controls.

Insignia makes several sizes of each of its TVs, and you’re guaranteed to find a low price on all of them, so pick the one that works best for you.

Vizio deals

Vizio’s mid-range M7 QLED 4K TV with a 50-inch screen starts at the low price of $500 (usually $700) at Best Buy. This model has a 60Hz refresh rate, but its full-array local dimming is an impressive feature at this price point. If you want a bigger version of the M7, the 70-inch model is just $750 (usually $1,100) at Best Buy.

Vizio 50-inch M7 4K TV

• $500
• $700
• 29% off

Vizio’s M7 is a 50-inch 4K TV with a QLED panel for better color and contrast accuracy. It features four HDMI 2.0 ports, each of which support variable refresh rates up to 60Hz at 4K resolution.

The best TV that Vizio makes that isn’t an OLED is its P-series Quantum. You can get the 65-inch PQ9 for $1,000 ($300 off) at Best Buy.

Now, for Vizio’s debut OLED (a Best Buy-exclusive model), the discounts actually aren’t great so far. The 55-inch model is $1,000 ($300 off), while the 65-inch version is $1,500 ($300 off). These aren’t the best-ever prices; they’re off by a couple hundred dollars, actually. Feature-wise, they’re competitive with LG’s C1, though some people report that this model’s software is one of its weakest attributes. If you can look past some of those issues, though, it might be worth the investment.

TCL deals

TCL’s TVs are known best for their Roku integration, but the company more recently started to produce models that run on Android TV or Google TV. It’s a vastly different interface from Roku’s, and it’ll ship with a different kind of remote control, but many of the same features are there.

But that’s not all the decision comes down to. Sometimes, specs will be different, making one model better than the other. The way that TCL names its TVs indicates its quality, more or less. Its 6-series is among the best (and most costly) it offers, while anything lower than that will be a slight step down in features and specs.

Finally, TCL’s high-end 6-series TV is seeing some great discounts, too. The 55-inch model with Roku software, Mini LED backlighting, and a QLED panel costs $700 instead of $950 at Best Buy.

TCL 6-Series QLED TV (65-inch)

• $898
• $1,500
• 41% off

Though it can’t reach 120Hz in 4K, the TCL 6-Series has tremendous picture quality that punches well above its price. It also supports VRR, ALLM, and other next-gen console specialties.

You can get the 65-inch model of the 6-series with Roku software for $898, down from $1,500 at Amazon. For an even bigger 75-inch version of the 6-series TV, but with Google TV software, Best Buy has you set for $1,300 ($1,000 off its original price).