As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. This summer instead of holidays or weddings, we’re dressing for drinks or picnics in the great outdoors, so this month my wishlist is filled with walk-for-miles sandals, picnic gingham prints and linen shorts.
As several warehouses and stores have shuttered, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses, reflected in the number of flash sales launching every single day. Many of us won’t be shopping in the same way this year, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I also want to support the brands that I really love and treasure.
So whether you’re looking to buy, browse or discover something new, keep scrolling for the summer buys I love from fashion brands I always champion and think are worth investing in, from the high street to designer labels.
