Rolling Stone is officially diving into the world of NFTs, announcing its first ever digital cover NFT created in partnership with Bored Ape Yacht Club (BAYC).
The publication and BAYC will mint a digital cover image as an NFT, and will serve as one of two pieces from the collaboration that utilizes Rolling Stone’s logo. The full collection will feature a total of seven NFTs, including the two logo-infused animated cover designs by Yuga Labs and five commissioned pieces by NFT artists, each of which will focus on different Bored Apes or Mutant Apes.
“We are thrilled to collaborate with Bored Ape Yacht Club,” Gus Wenner, President and COO of Rolling Stone, said in a statement. “The cultural groundswell associated with these artists is in line with movements Rolling Stone has covered for decades. The Bored Apes’ shared love of music and counter-culture made them fantastic collaborators to bring this unique project to life with.”
“We’re excited to partner with Rolling Stone for these two NFTs, and to feature a Bored Ape (as well as a Mutant Ape) on one of the most iconic covers in the world,” Gordon Goner, the pseudonymous co-founder of the BAYC, added. “The aesthetic of the Bored Ape Yacht Club is deeply indebted to the music we loved growing up and partnering with Rolling Stone for these special NFTs is the perfect way to pay homage to those influences.”
Rolling Stone also launched a physical limited-edition zine featuring the art, but is now sold out. However, the NFT collection will be available to purchase on November 8, with the platform to be confirmed.
Elsewhere in music, 300 Entertainment is supposedly looking to sell for $400 million USD.
