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Fashion / Lifestyle

I Have a Hunch This Small Beauty Brand Is Going to be the Next Big Thing

I Have a Hunch This Small Beauty Brand Is Going to be the Next Big Thing

When you see a Neighbourhood Botanicals product, you won’t forget it quickly—the glass bottles double as ornaments for your bedside table or bathroom display, as each product has a special illustration as a label that looks like it should be blown up as a wall print. But the brand is much more than Instagrammable packaging—founder Micaela Nisbet works on the formulations from her small lab in Leyton in East London. Her motto is “pure skincare rock’n’roll”, and she strives towards sustainable and ethical practices in all aspects of the business. The range is vegan and cruelty-free and all the packaging is recyclable—”there’s no animal testing, no big-pharma, no crazy markups, and no unnecessary ingredients.”

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