TikTok owner Bytedance is set to bring in screen time caps for Douyin, the Chinese version of the phenomenally successful app, for users under 14 years old as Beijing continues to crack down on the influence of tech companies in the country.
According to a report in Bloomberg, Douyin made significant changes to its ‘youth’ mode last week, limiting daily usage time to a maximum of 40 minutes for those aged under 14 and also banning them from accessing the app from 10 p.m. to 6 a.m.
The company has now also rolled out a new youth-orientated version on Douyin, dubbed Xiao Qu Xing or ‘Little Fun Star,’ that, via its algorithm, promotes and prioritizes more educational videos and allows users to like but not upload their own clips.