If we had to pick out what we believe to be the biggest beauty movement of the last couple of years, there’s no doubt that we’d settle on clean beauty. More so than ever, we all want to know exactly what it is we’re slathering on our faces. From preservatives like parabens to drying foaming agents like sulphates, as consumers we are increasingly starting to question the purpose (and side effects) of certain ingredients in our skincare and makeup.
It’s therefore no surprise that the clean beauty movement has really started to take off. People are starting to switch on to the fact that actually, some of the ingredients in our products might not be necessary. And, while over here in the UK we adhere to strict EU safety laws (at least for now), elsewhere in the world, the levels of potentially skin-damaging ingredients aren’t so heavily regulated. It makes sense then that, while clean beauty is a movement that continues to trickle into the mainstream on UK shores, across the pond it’s a much bigger deal. In fact, the A-list are such strong believers in keeping their beauty products ‘clean’, that their routines are almost exclusively feature natural and organic brands.
