There’s a good reason that anti-ageing is one of the most hotly contested terms in the beauty industry: While there are some potent antioxidants and scientifically-proven ingredients that can slow down things like fine lines and loss of elasticity, nothing that you apply to your face can totally stop ageing in its tracks. Sure, wearing SPF will undoubtedly protect your skin and keep it healthy, and using a retinol can definitely improve the appearance of wrinkles and skin texture, but a lot of skin ageing is simply down to genetics. I love beauty products, but I have always looked younger than my years. Would I still look young if I stopped using them? Possibly. But as the mother to an 18-month-old that likes to start his day at 5am, I’m simply not willing to take the risk. And although I’m asked for ID a lot less frequently than I was in my 20s, it was only a few weeks back that I was asked to produce it while buying some craft beer, baby nappies, and fresh veg at my local supermarket. While the contents of my basket didn’t exactly scream free and easy 25-year-old, my lack of eye bags and wrinkles clearly did. So I like to think that something I’m doing is working for me.
