While we love a niche trend here at Who What Wear, we have to say that we definitely didn’t see this year’s terry towelling (or terrycloth) trend coming. Thanks to its super-absorbency, the fabric has historically been used for everyday sportswear and accessories, but after it was spotted on the spring/summer 2021 runways of Bottega Veneta and The Row, we knew that it was destined for cult status.
