As a beauty editor, I’ve seen a lot of trends that have caused me to raise a cynical eyebrow at over the years—including, but not exclusive to, LED masks, snail slime and cryotherapy. But one that I’ve always been really dubious about is eye patches. I’m not the biggest fan of sheet masks anyway, so I kind put eye patches in the same category. Sure, they might feel like a fun, self-care ritual but I wouldn’t reach for them if I wanted an efficacious product that would create noticeable change in my skin.
Then I re-entered society, post-lockdown 2.0. With sunny days spent at the park, rosé, friends, more rosé and way less sleep than I’d been getting before, I was waking up post-weekend with puffy bags and dark circles under my eyes. Despite incorporating eye creams into my everyday skincare routine, on mornings like these I needed a quick fix to pep up my eyes before that first video call of the day. Enter: the Milk Makeup Cooling Water Undereye Patches.
