Over the pandemic, there have been some retail trends that have been very predictable—the spike in jogging-bottom sales, printed face masks and shoes appropriate for multiple laps of the park. Some of the trends, however, have been a surprise to even the most experienced buyers and editors, and one has been the rise in fine-jewellery sales. According to retailers like MatchesFashion.com, there has been a rise in sales, in particular, of statement cocktail rings that are fun and uplifting, and you don’t get any jollier than Italian jewellery designer Bea Bongiasca’s colourful Baby Vine Tendril rings.
According to Threads Styling, these rings have been one of the most sought-after items recently, with “clients buying multiples of the rings to stack and layer up. The Bea Bongiasca mix of enamel and colour is very popular. Clients want to have more fun with their jewellery and play with a lot more colour than ever before.” The colourful pieces have unsurprisingly built up a cult following on Instagram, and the designs are almost a permanent fixture on Dua Lipa’s hands and ears.
