The premise of this article is simple. On a weekly basis, I stumble across lesser-known brands that are doing seriously cool stuff within the industry. My discovery of said brands generally results in me waxing lyrical to my long-suffering colleagues on Slack (where else?), so I thought it was about time that I shared some of these gems with you, our lovely readers.
This week is a somewhat eclectic mix: two affordable sustainable fashion brands and one incredible size-diverse collab. Damson Madder and Seventy + Mochi make up the former and are brands that offer the rare combination of eco-credentials, design savvy and affordability. I have pieces from both brands and can confirm they look just as good in real life as they do online. I also had to include Erdem’s collaboration with Universal Standard, a stunning collection that runs from size 00 to size 40 and comprises plenty of winning spring-ready staples, such as denim shackets and floral minidresses. More of this please, fashion designers.
Scroll down to see and shop the lesser-known brands that have caught my eye this week.
