There are 28 different M&M’s messages packs available, each with its own unique message and complementary Spotify playlist to match the theme. Some themes include “Have a great day pretending to do work” matched with a playlist oozing boss energy and “Slay Girl,” which features a playlist filled with female artists.
“Music and M&M’S have an incredible power to help us connect to one another and celebrate life,” said Allison Miazga-Bedrick, Mars Wrigley senior brand director, in a press statement. “Incorporating music into M&M’S Messages packs are a new way for us to help fans share their true selves and connect with others, which helps us live our purpose of better moments and more smiles.”
“There’s something special about the evolution of M&M’S packaging and we were immediately drawn to the opportunity to partner with the M&M’S team to make the joy of music front and center this go round,” Brian Berner, head of North America advertising sales at Spotify, added. “These curated Spotify playlists give people an opportunity to connect at a time when we’re all hungrier than ever for new ways to interact.”
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