If you were to take a quick scroll through my Instagram stories then you’d be forgiven for thinking that my job basically involves swatching lipsticks and testing face masks for a living, and to some extent you’d be right. A lot of what I do does involve trying and testing new products so that I can make genuine recommendations, but there’s a whole other side to working in beauty that I love just as much—geeking out over data. From stats about sell-out products to studies on skincare, I’m obsessed with the evidence that proves a product works. So when we noticed that there was one specific beauty product trending in our weekly reports because Who What Wear readers had been shopping it in their droves, I immediately wanted to know why.
The product in question was the StriVectin Line BlurFector Instant Wrinkle Blurring Primer—a skincare-infused makeup primer from a US skincare brand that, quite honestly, I’d never heard of. Yes, it turns out that our readers were one step ahead of me because this is a seriously cult product. In fact, it has hundreds of 5-star reviews and legions of devotees. So, of course, I had to put it to the test to find out exactly what all the fuss is about.
Keep scrolling for my honest review…
