The Secondhand Shopper is a new franchise that sees Who What Wear’s Shopping Editor, Joy Montgomery, join forces with some of the industry’s coolest vintage brands to show you that secondhand does not have to mean second best. This series will give you exclusive access to sellout secondhand drops, which will be hand-selected by our editor and styled to show how you can wear it for the season ahead. Prepare to get clicking, because these pieces won’t stick around for long.
My vintage shopping franchise is back for another year and with a brand new look. Introducing *drum roll* The Secondhand Shopper. Last year saw the series kick off with pre-loved platforms Retold Vintage and One Scoop Store, each one offering its own unique take on the ever-expanding secondhand market. For 2021, I’m starting on a high with another online vintage seller whose ’70s-centric edits never fail to tug at my heart (and purse) strings. Selena’s Shop, you’re up.
