Over the last 12 months H&M really has proved itself to be the leader of the pack when it comes to innovative high street design. Alongside accessible wardrobe staples, the brand has managed to deliver countless boundary-pushing collections, both through its designer collabs (Cc Simone Rocha), but also via its Studio lines. Typically using Studio to experiment with a more avant garde aesthetic, H&M separates itself from the pack by taking risks and stepping away from the prevailing cookie-cutter Insta trends. Well, the brand’s Studio SS21 edit is here, and it’s looking as good as it’s ever been.
