If you were to poll women on the item they find most difficult to shop for, I’d hazard a guess and say that jeans are very high on the list (perhaps even only second to swimwear). It is a universal understanding that finding the perfect pair of jeans is akin to finding a needle in a haystack, especially when you take into account the fact that sizes, silhouettes and trouser lengths tend to vary significantly across different brands.
Standing at the relatively tiny stature of 5’1″ shopping for jeans has been a difficult endeavour for as long as I can remember, which is why I was so pleased with my most recent high-street purchase. Nestled in amongst H&M’s 306-strong women’s denim section I managed to find to find a pair of jeans that not only fits me, but successfully ticks the box of workwear, weekend wear and beyond.
