Charlotte Tilbury is a brand that knows a thing or two about creating a buzz in the beauty world. From a cult lipstick that sells a tube every two minutes somewhere in the world to a foundation with a 17,000-person waitlist, basically every product that this brand launches has a record-breaking statistic or celebrity fan to its name. In fact, even when it launched back in 2013, Tilbury’s eponymous line was one of those rare gems that managed to have both beauty editors and consumers in a frenzy to try it. As a renowned makeup artist at the top of her game, Tilbury was already using some of her beauty products backstage on celebrity clients—so the excitement about them finally being launched into the hands of the public was very much real.
Eight years later and there’s no sign of the hype dying down. In fact, even amongst my beauty editor friends, Charlotte Tilbury events and new product launches remain amongst some of the most exciting dates in our beauty diaries. But, are the products actually worth the hype? From A-list-approved moisturisers to best-selling lip liners, it can be hard to know where to start if you’re new to the Charlotte Tilbury collection but I’ve been lucky enough in my job to basically try every product that the brand sells—and I can confirm that there are some real standout products that have become essentials in my own routine.
