To understand the denim landscape of 2021, the first port of call has to be with trends. And where better to start that with the brand that’s synonymous with denim—Levi’s. I spoke to Jill Guenza, VP of women’s design at the iconic label, who revealed that the biggest trends are “‘90s nostalgia and ‘70s earthiness”.
This is echoed across luxury and high-street retailers. I’d hesitate to say that skinnies are over, as we all know that no trend ever really dies it just lies in wait for the next time it becomes popular. Let’s just say, for many of us looking ahead, our skinny jeans have been lovingly put to the back of the wardrobe.
So, what have we put in their place? Net-a-Porter tells me that the balloon leg is popular right now, as are jeans that have more stretch, due to many people working from home. ASOS reiterates this by revealing that customers are moving away from skinnies and opting for mom-jean styles and loose-leg silhouettes.
But denim trends don’t just mean jeans, ASOS also revealed that denim shorts and dungarees are a burgeoning trend among their shoppers. Denim jackets over at Isabel Marant and Stella McCartney have the whole Who What Wear team talking, and editor-in-chief Hannah Almassi is particularly taken by this season’s denim dress offerings.
