Paris is chic; Milan is maximalist; New York is polished. But London? London is, of course, eccentric. While that term is often overused when referring to fashion in the UK, there’s no escaping that Britain has a long history of being more experimental with its style. From Mary Quant to Vivienne Westwood; Alexander McQueen to Christopher Kane; Ossie Clarke to Ozwald Boatang. Whether it’s tailoring, incredible prints or new silhouettes, you can’t deny that British designers have often made their mark thanks to being in a hub of innovation, surrounded by different cultures and people pushing the boundaries across the arts world.
I spoke to numerous fashion industry insiders, from buyers at some of the biggest luxury retailers to British influencers and designers about the homegrown brands to invest in now. In place of London Fashion Week this season, it felt like the right time to be able to shine a light on the British labels unable to shout about new collections in a traditional runway kind of sense. All of the nine people I spoke to chose incredibly different and interesting pieces that showcase British design talent at its best. Keep scrolling to see what they picked…
