There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What Wear. That combination of things always makes me think that there are big things ahead for the on-the-rise designers.
In 2021, there are some cool fashion brands that check all of those boxes, and I’m here to highlight each of them. They range from the coolest possible take on menswear-inspired pyjamas to the cult naked dresses that are selling out everywhere to the sleek no-logo bag brand you need to know about if you don’t already. Ahead, you’ll find the nine cool-girl fashion brands to commit to memory. I promise these are about to get even bigger.
Tagged: fashion-news