I guarantee that if you asked to look in any fashion editor’s wardrobe right now, you’d spot at least one Danish brand. Over the past few years, the country’s influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it’s hard to ignore the impact this part of Scandinavia has had on the fashion industry.
We often think of Scandinavian style as being homogenous and minimalistic, but that’s actually not true. While Swedish people might opt for a more minimalistic, pared-back look, over in Denmark (Copenhagen, in particular), there’s a shift towards prints and colours. There are plenty of influencers who prove this, too. From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, Scandinavians are opting for more out-there looks. It’s this eclecticism that has absolutely shone through the most recent trending fashion labels coming out of Denmark. Keep scrolling for a look at the brands we love and what we want to shop.
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