So, once you’ve found the shop, scheduled the appointment and assembled the bridal party, before you start looking through the rails, Ally Voss, Founder and Designer at contemporary wedding wear Clover London has three key things you should bear in mind while you shop.
1. Budget: “Everyone has a budget. Stick to yours and I promise it will help it guide your search. Also, always ask how much alterations are in all appointments. these can be hefty add ons so its always good to budget.”
2. Venue & Environment: “Narrow your search by eliminating gowns that won’t work for your venue and or the environment/weather. For instance if you are getting married in an English garden in July, don’t try on gowns with long fitted sleeves and huge trains as they won’t be hugely practical! But if sleeves and a train are part of your vision, opt for a lightweight jacket and long cathedral veil that you can keep on or take off.”
3. Fit & Feel: “Most brides first port of call when they get engaged is to hit up Pinterest/Instagram for inspiration. While great to fill your moodboard, I would recommend looking in your own wardrobe first. Think of the pieces that make you feel amazing (that LBD with a square neckline and low back for instance) and search for wedding dress styles that have similarities. You probably love those wardrobe staple because they fit and flatter you best!”
With that guidance in mind, it’s time to get to the good bit, the shopping. And if you’re a modern bride who panics at the thought of a crinoline meringue, never fear. We asked bridal experts for the biggest wedding dress trends of 2022, and I can guarantee that they will look just as good coming down the aisle as they will in photographs in 20 years time.
Tagged: Wedding