From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.
The Myke Towers Sneaker
In celebration of his sophomore album, Lyke Mike, which debuted at No. 3 on Billboard’s Top Latin Albums chart, Myke Towers unveiled his very own Lyke Mike-inspired Air Jordan 4s. At the helm of renowned sneaker designer Dominic Ciambrone of The Surgeon, the custom pair is inspired by the colors of Puerto Rico, basketball, and Towers’ music career. “This collaboration is special because it’s the first of its kind,” Ciambrone said in a video. “I don’t think anybody has ever released a pair of shoes for an album release.” The Lyke Mike 4s, which come in a basketball court-designed acrylic box, are different shades of blue like the ocean and with the vinyl on the insoles.
