From the catwalk to the courtroom, fashion brands are set for an interesting year ahead, find Lynda Zadra-Symes, Jeff VanHoosear and Talisha Faruk of Knobbe Martens.
The intersection between luxury fashion and IP is an ever-changing landscape, moulded by consumer preferences, technological advancements, supply-chain issues and legal developments.
In the realm of creativity and innovation, IP rights and their protection remain paramount for luxury fashion brands while counterfeit goods, replicas, and IP infringement cases continue to proliferate.
As e-commerce and related virtual experiences introduce new avenues for exploitation, there are five emerging trends that may impact the IP landscape in the luxury fashion industry this year.
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Knobbe Martens, 2024, luxury fashion, brands, innovation, IP infringement, counterfeit goods, e-commerce, Shein, Fashion Nova, Zara
