H&M has proven it’s the high-street brand to beat over the last 12 months, with countless pieces achieving cult status. It’s actually been frustrating for us editor types, whose job is to bring you the best new buys before they sell out, as they’d often be gone before we got the chance. So we’ve had to up our game. We find ourselves checking H&M’s new-in section almost by the hour on the off chance that we missed the next big thing on our previous scroll.
In doing so, we’ve been able to ascertain a few things. One, shackets are still proving popular for the brand, as it seems to have five new styles every time we check. Two, oversize dresses are going to be just as prevalent for the season ahead as they were last year. And three, H&M is seriously backing five trending colours for spring and summer. Keen to see them? We thought you would be.
Below, you’ll find the five shades that H&M predicts will be all the rage. From the hue that was all over the runway and the colour guaranteed to boost your mood to the classic tones that are an ideal move away from black and navy, keep scrolling to see H&M’s top colours for 2021.
