Since Riccardo Tisci’s appointment as Burberry‘s creative director in 2018, it’s safe to say that the British brand’s following has expanded and diversified to a great extent. Now the chief creative officer, Italy-born Tisci has worked to reimagine the heritage house’s aesthetic, combining both streetwear elements alongside more classical styles and blending them effortlessly to appeal to both a new and existing audience. It’s a careful balancing act he previously honed at Givenchy, where he was one of the first designers to really open up an elite name to newer clientele who look for hype products—do you remember the sweatshirts? Tisci’s fans buy into a brand not only because of its look but also because of what it stands for. He is, therefore, very modern in his approach, considering customers with different personal styles and different backgrounds with his finger firmly on the cultural pulse and ensuring that the company supports important social-good projects (such as the #DanceAndDonate TikTok project featuring Marcus Rashford). While these should be essential elements in any savvy business plan, ultimately, you need fantastic products to generate sales, loyalty and longevity—and there are options aplenty to fulfill our shopping desires.
From the iconic trench coats that the designer still finds a way to reinvent each and every season through to a relaunched monogram and the latest It bag, you’ll find the key Burberry items influencers are proud to be tagging on their accounts below.
