A lot has changed in the bridal fashion market since I got married in 2017. At that time the options for a fashion-forward dress on a tight budget were very limited, and I knew definitively that I didn’t want to go down the traditional route of meringues and fittings and remortgaging the house to secure “the one”. So, I ended up buying an off-the-peg monochrome Proenza Schouler dress on a whim whilst in Harvey Nichols for a press event. No friends or family were with me, there were no happy tears and it couldn’t have been less of a “moment” but I was so happy with the result. The fact is, for many brides-to-be, the idea of putting aside £20k for a gown that you wear once and probably destroy on the dance-floor, has been outmoded for a while now. It’s taken a few years for the industry to catch up, but now in 2021 the contemporary bridal dresses and separates that are available at more affordable prices is truly remarkable. And it comes just in time for restrictions easing and the idea of (re)planning a wedding seeming less daunting than it did before.
