Founded in: 1860 | Price Range: $1,400-$53,800 | Made in: Switzerland
“Techniques d’Avant Garde” is what the TAG in TAG Heuer has stood for since Edouard Heuer launched the Swiss brand in 1860. In 1962, John Glenn wore a Heuer stopwatch on the Mercury-Atlas 6 flight, giving the Swiss watchmaker the distinction of being the first in space. Now well-known for their sporty silhouettes, TAG Heuer has an illustrious list of celebrity ambassadors, both official and not, including Leonardo DiCaprio, Will Smith, Matt Damon, and Tom Brady.
