As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. I might have felt like I have been working in a sauna this week, but fashion editors are usually looking forward, and so I’ve been spending my heatwave researching the knitwear and coat trends that are going to be trending this autumn. And so this month my wishlist has an autumnal feel to it, with items you can wear now and some you’ll want to save until October.
As several warehouses and stores shuttered this year, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses, reflected in the number of flash sales launching every single day. Many of us won’t be shopping in the same way this year, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I also want to support the brands that I love and treasure.
So whether you’re looking to buy, browse or discover something new, keep scrolling for the autumn buys I love and think are worth investing in, from the high street to designer labels.
