If there was one word that dominated the fashion landscape in 2020 it would have to be loungewear. The numbers don’t lie: According to Lyst’s ‘Year in Fashion’ report, searches for sweatpants went up 104% month-on-month throughout April, and cosy buys such as Nike joggers (a 213% spike year-on-year), Ugg slippers (201,000 average monthly searches) and Frankie Shop’s tank top dominated the ‘World’s Most Wanted’ top 10. Meanwhile, searches for co-ords increased 120% year-on-year. Phew, that’s a whole lotta loungewear.
