No matter how hard we, as individuals, try to curb our consumption of fashion, each season there still seems to be endless new products available. Even if you prefer to shop second-hand or via rental, there’s always an array of new trends to try and so many pieces to choose from. Knowing which items are the most important, most stylish or most worthy of your money can be difficult—and the whole process of searching is overwhelming. However, it’s also true that each season there are a number of standout buys that are better than the rest—items that impress instantly, and are usually picked up on by industry experts before the season has even really started. Which is what we’re here to discuss today—the winter 2022 cult buys.
When you hear the phrase ‘cult buys’ you may well immediately think of expensive designer items, like the ‘It’ bags of the noughties. But here at Who What Wear, we know modern cult buys can come from anywhere, across any price point (especially since the rise of social media, and the power of platforms like TikTok). Looking at fashion’s most-wanted pieces for the season ahead, there’s everything from high street heroes to designer investments. But they all have one thing in common: In 2022 (compared to, say, 2002) cult buys have clearly become less about fleeting, trend-led items, and more about pieces that will hold their value over time.
Yes, owning any one of the items below will allow you to show off your sartorial prowess during the months ahead. But these are also classic pieces you’ll enjoy pulling out next winter as well. From Levi’s jeans to Max Mara coats, 2022s cult winter buys look back as much as they do forwards—with key industry players (the ones endorsing these cult buys), looking for styles that have already proven they make smart, timeless purchases.
So, keep scrolling to see (and shop) the fourteen items we’ve pinpointed as being the most sought-after buys of winter 2022. Expect to see them all over the streets and your social media feeds, at least until next spring takes hold…
Tagged: fashion-news