“Most of us have missed a few years of skiing, and so people are wanting to look stylish and wear something different for their return to the slopes” says Ernest Amoako, founder of skiwear rental site Blanqo. “In terms of brands, Poivre Blanc is my favourite for classic designs, with belted ski jackets with a fur hood and flared trousers. I’ve recently added Erin Snow, which has an elegant aesthetic and uses clever recycled materials, and Perfect Moment, which is loved for its bold prints and retro silhouettes.”
Perfect Moment certainly appears to be the number one choice for cool girls in the cold, with the likes of Linda Tol and Evangelie Smyrniotaki alerting us to the rather grown-up and flattering black jumpsuits. This Chamonix-based brand not only knows its technical stuff, but it sure can make something practical feel utterly desirable. But that’s not the only label doing good things for skiwear.
Of course, one sustainable way of procuring skiwear is by renting it. Enter Blanqo. “Skiwear can be really expensive, and then it just sits in your cupboard unworn for a whole year or longer,” Amoako says. “This is why I had the idea to launch a website where you can rent beautiful skiwear that is not only amazing when it comes to technical performance, but also looks really stylish and flattering, too. What is cool about renting skiwear, is that I’m finding my customers are also using it as a way to change their outfits and pack more than one look.” Sounds like the ideal option if you’re a first timer or if you’re keen to switch-up your existing skiwear wardrobe.
Scroll on to see the brands we think make for a chic time on the slopes, be it green circle or black diamond trails.
Tagged: luxury