While there’s genuinely nothing I love more than sharing my favourite beauty finds with people—whether that’s through my writing here or in a flurry of WhatsApp messages with friends seeking a new moisturiser—I can’t deny that recommending a product always makes me feel a bit jittery. After all, I’m lucky enough to be sent lots of products to try as part of my job. While I’d never advocate for anything that I didn’t genuinely think was great, suggesting that somebody actually part with their hard-earned cash to buy it always makes me nervous because—let’s face it—beauty is incredibly personal. A certain cleanser that I’ve said is brilliant at soothing breakouts might truly work, but if my best friend only likes cream textures and I’ve suggested a gel formulation, then it’s unlikely that they’ll fall head over heels for it. Similarly, a specific shade of orange eye shadow might set my heart aflutter yet fall flat for a colleague who tries it for themselves. However, there’s one type of product recommendation that I always love to give: perfume.
First up, despite there being some brilliant affordable fragrances on the market now, perfume is generally an investment buy, and this makes it all the more crucial that you get that purchase right. More importantly, however, I adore perfume. In fact, at this point, I’d basically describe myself as a collector of the stuff. When it comes to fragrance, my tastes are wide and varied, so whether it’s a classic scent, designer fragrance or a new launch that you’re after, fresh or floral, I’ll likely have something in my stash already that I’d happily recommend.