Gaming and lifestyle group 100 Thieves has now acquired custom keyboard and keycap maker Higround, celebrating the company’s first-ever acquisition with a collaborative capsule for fans of the two brands. Former HyperX executive Baron Lee has also joined Higround recently to help lead innovation with the gaming group.
“Everything 100 Thieves does aims to push gaming culture forward,” said 100 Thieves’ founder and CEO Matthew “Nadeshot” Haag of the new acquisition. “That’s why we love Higround – they have a similar mindset to take something functional and elevate it with quality and unique design. This is the first time we’ve found a brand that shared our philosophy so I’m excited to make our first acquisition and welcome Higround to the 100 Thieves family.”
To celebrate the new collaboration, 100 Thieves and Higround will be launching a special capsule carrying a custom gaming keyboard, a jelly bag and a hoodie. All three tap into the design sensibilities of the gorpcore subculture, combining iconic motifs from both brands to offer fans truly emblematic gear. Those interested in grabbing the gear will be able to do so over on Higround.co starting today at 12:00 p.m. PDT.
For more things gaming peripherals, Logitech G has teamed up with Riot Games to create a League of Legends collection.
